Fall 2018
Poster Campaign advocating for the preservation of a historial landmark
Visual Design
Challenge
How might we sway the neutrally undecided on the implications of giving up a historical landmark and public space?
4 weeks
Duration
School
Project Type
Illustrator, AR.js, & Arduino
Tools
Our Journey at a Glance
Project Brief
Redesign an existing or create a new mobile UI.
Problem
The lack of confidence and adequate resources to aid students in managing their finances.
Research Question
What are the primary money management tools students need to feel comfortable managing their finances?
Methods
Semi-structured Interview | 28 Participants | 6 Personas & Journey Maps
Deliverables
User flows | Lo-Fi & Hi-Fi Prototypes| Interactive Prototype
How I Grew
 I increased my skills in collaboration, developing brands, crafting illustrations, and creating appropriate user flows.
Our Journey at a Glance
Our Journey at a Glance
A young man looking stressed out with dollar bills floating around his head
The young man sitting with a brown-haired girl (Katrina) talking at a table
Define the Problem
Students lack of confidence with money management
Connect with Users
28 semi-structured interviews
Extractions of insights
Development of personas & journey maps
Craft Prototype
Try it out here!
My Role
In this project, I worked on developing a cohesive brand, designed the pathos-based poster, created AR animation assets, and designed social media posts with the goal to sway the undecided on the issue at hand.
Team Members
Zubash Akmal: Front-End Development & Animation
Francis Ocampo: Visual Design (Logos Poster)
Doris Liu: Physical Computing & Visual Design (Social Media)
Solution
A two part campaign involving physically
and digitally interactive  elements with a
focus on both the neutrally undecided
and those of polarized views.
Doug Ford is looking to sell Ontario Place — a historical landmark and public space on our sole waterfront. Our campaign aims to highlight what is at stake is we lose Ontario Place and these types of actions may progress.
-Process
How we got there.
-Conduct Research
Looking to the Past.
In order to better understand what giving up the space means, we wanted to make sure we understood what the space has meant in the past.
Ontario place has been an accessible environment to access green space, bring together the community, and spend time with loved ones. It highlights the beautiful waterfront and underscores a value for public space.
Playing with Logical Fallacies
Ontario Place is beautiful, but not everyone visits it. We needed a campaign the spoke beyond those who have direct experience at the landmark. We decided to use various logical fallacies to underscore the type of precedent selling the space sets.
Loaded Question
Appeal to Emotion
Straw Man
How it worked...

Loaded Question: these undertones allowed us to ask the audience how much they were willing to lose
Appeal to Emotion: by tapping into the community aspects of Ontario Place tied in the emotional draw to keeping the landmark
Straw Man:  by choosing to not showcase any of the possible benefits to Ford' s plans we more easily show all the negatives
-Extract Insights
Understanding Our Demographic.
We made a 3x3 matrix highlighting different stances on the matter across classes and political stances. This allowed us to understand both polarized and neutral perspectives.
From the matrix we made empathy maps and personas per section.
-Concept & Ideation
Getting it on paper.
As a team we all worked on sketches and quick illustrations to get started on the posters. Though we found they were landing quite where we wanted them to.
We decided we wanted to focus more on the origins of the landmark and what it represents so we started iterating on a more 'retro' theme.
I created a primary colour palette for the posters using the blue tones of the waterfront and a vibrant red to symbolize Canadian heritage. I created an extended colour palette to be used in illustrations. Fonts were picked as a nod to the decade that Ontario Place was open in.
-Craft Prototype
Final Posters.
One of Doug Ford's plans for the waterfront is to replace it with a private casino, supermarkets, and condos. Playing off the gambling theme, I decided to create an AR lottery ticket poster. When the user scans the AR marker a video will play where the illustrations are 'scratched off'  to reveal aspects of Ford plan.
Buy using an arduino, speaker, and capacitive touch sensor we created two physical touch points that juxtapose audio clips from when Ontario Place was first built to Ford's current statements on the matter.
Multi-Media Expansion
Alongside the posters, we ran a social media campaign across Instagram and Twitter in which I designed independent and swipe posts.
-Reflection: How I Grew
This project allowed me to improve my...
A young man looking stressed out with dollar bills floating around his head
+ Consideration for diverse perspectives
+ Ability to create AR assets
+ Illustration skills
Being the first explicitly politically-charged projects I've worked on, I learned a lot about how to connect with an audience of diverse believes in a way that didn't leave anyone feeling alienated.
Katrina Behnke 2019